Software studio · Sinaloa, Mexico
I build it and I stay to run it.
Custom systems and SaaS products for companies that need the software still running on Monday, not just on delivery day.
running in production AgendaBot Prolive running in production Ballticslive running in production Nauti Test Prolive running in production itztorero.devlive running in production JBP Softwarelive under construction Socikopre-launch under construction Numaphase 2
The seven systems I operate. The status is real, not decoration.
What I build
Six fronts, one person accountable end to end.
saas
End-to-end multi-tenant SaaS
Platforms where every customer is isolated by design: roles in the access token, per-tenant security rules and plans driven from billing. From the data model to the deploy.
whatsapp + ai
WhatsApp automation
Scheduling, reminders inside Meta's free window, and assistants that trigger real actions. The model proposes; the backend decides and writes.
payments
Payments and subscriptions
Checkout, verified webhooks, metered billing, add-ons and a customer portal. In pesos, with CFDI invoicing when the business needs it.
offline
Systems that work without signal
Installable apps that record on the device and sync when the connection returns. For warehouses, fields and points of sale, where internet isn't an assumption.
mobile
iOS and Android apps
Published to both stores from a single codebase, without maintaining two teams or two products that drift apart.
quality
Tests that block the deploy
Unit, security-rule and end-to-end tests running before every release. No green, no production — and that protects you, not me.
Systems in operation
Own products and client software. Each status is the real one.
Agrícola Industrial JBP
They source tomato and chili for industrial plants. The system costs every trip against the purchase order, separates estimated from real margin and explains the gap by shrinkage or quality penalty — money that used to leak with no one measuring it.
AgendaBot Pro
Patients book, cancel and reschedule over WhatsApp with nothing to install. Multi-tenant for clinics and independent professionals, with automated reminders and an AI assistant.
Balltics
Standings, schedule, profiles and statistical leaders for organized baseball leagues, with pitch-by-pitch game capture. It runs a real league today.
Nauti Test Pro
Nautical licence exam prep on iOS, Android and web. Question banks are served encrypted from the server, and access unlocks with purchased tokens.
Sociko
Member CRM, inventory and income/expense control for gyms in a single panel. It deliberately doesn't process payments — it records them.
Numa
Multi-tenant admin and point-of-sale system for Mexican SMBs: catalog, inventory, sales and CFDI 4.0 invoicing — working even when the internet drops.
How I work
Four steps, in this order, always. Hiring an independent is scary for a reasonable reason: you don't know if they'll disappear. This is what I do so you never have to find out.
- 1No cost
Diagnosis
One call and, if needed, a day inside your operation. I leave with the real process mapped — not the one in the manual — and tell you frankly whether building anything is worth it.
- 2Signed document
Agreed scope
Before a single line is written: what phase 1 includes, what it doesn't, how many months the kickoff is, and the date it goes live. In writing. If anything changes later, we talk before it happens.
- 3Every 2 to 4 weeks
Phased delivery
You never wait until the end to see something. Each phase delivers a part that already works on its own, and your people use it while I build the next. Misunderstandings surface in week three, not month six.
- 4Monthly, open-ended
Operation
This isn't where it ends: it's where it starts. I monitor, fix, back up and keep adding features for as long as you pay the monthly fee. It's the same deal I have with the systems already running today.
You pay monthly, for as long as the system runs.
I don't sell a project that gets delivered and forgotten. I sell a system that runs every day, so it's billed the way a service is billed: a fixed monthly fee covering everything from hosting to new features. The kickoff is prepaid months, not a separate invoice.
Ready-made product
Your business looks like one I already solved: appointments, gyms, point of sale.
Kickoff: 1 month prepaid
Custom system
Your operation is unlike any other and no off-the-shelf tool fits it.
Kickoff: 3 to 6 months prepaid
Has your operation outgrown a spreadsheet?
The first call is a diagnosis, not a quote in disguise. If your problem needs no software, I’ll say so.